Ready... Set... Change

On his blog last week Phil Cooke wrote about change.  He asked the question, are you ready?  I pulled a piece from the post but I encourage you to read the entire thing. There are sections on leadership, fundraising and relationships. 
Media:
— Make sure the website is 2.0, so it can handle video, social networking, communicate clearly with the partners, etc… The web is the best place to start and the spot where change will be critical.
— Encourage your younger producers and crew members. They have the energy and passion to make new things happen. Plus, they’re in touch with contemporary culture.
— Watch popular TV, films, and websites. See where the culture is going, and focus your ministry on the questions people are asking out there.